December 2007. – Ceracasa has been invited to participate in a round table which, under the title ‘Innovation: Design, Technology and Marketing’ will be held during the next Qualicer trade fair at the start of next year.

The group, chaired by MIla Pavá and Jose Castelllano, aims to reflect and analyse in a global way, the current developments in the ceramic sector. They will cover topics such as the varying factors which affect the sector from different view points, for which there will be experts and professionals from the world of marketing and design representing the biggest ceramic companies. Representing Ceracasa will be the Director of Marketing, Fran Raya.

The objective of this round table will be to examine different solutions to innovation and the launching of new products and ideas. In this way, the advertising campaign for Emotile by Ceracasa has won great respect from professionals in the sector and so will be one of the topics analysed during the round table.