Emotile by Ceracasa has been promoted by focusing on specialised training at points of sale, chosen for their interest for architects and designers and the organisation of Emotile spaces in shops so that the personalised product can be seen.

The training that the personnel in these 50 points of sale have received has been very specific, in sales as much as explanation and promotion of the whole range of Emotile products which, during its first six months has been remarkably well received.

The selection of distributors has been based on their interest, dedication and ability to promote this type of product aimed mainly at architects. In the shops there has also been an ‘Emotile space’ set up in which the multiple options available for personalisation and exclusivity offered through Emotile by Ceracasa can see seen. A space which has had a warm reception from professionals in the construction industry and the world of design and which is reflected in the increase of sales where Emotile has been chosen for projects which require a unique decoration and exclusivity